Advice - Naming a Video (Patreon)

I'm working on this video about how over the past 40 years Dr. Pepper has been used as the centerpiece to create a large beverage company that could potentially reach the size of Coca Cola or Pepsi. Basically, Coke and Pepsi are so big that many of the others have combined in a fight against them. 

I'm having trouble naming it. The obvious way to go is Dr. Pepper - Bigger Than You Know if I forced it into a series of mine but I feel there's an attractive way to label it that better describes the chase to catch Coke and Pepsi. Any ideas?

Edit: Decent suggestions from everyone so far but I'm looking for something more descriptive. It's asking a lot but something that describes everything I just said in less than 5 words would be ideal. If we can't come up with anything I'll just stick with Bigger Than You Know, a few have suggested that and I can't say I'm opposed to it.