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The video is about why Trader Joe's is successful and I'm trying to choose the best thumbnail for it. What do you think? (Both options are attached).

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Jim Smith

For a thumbnail, simpler is better - #2.

companyman

Very true but in defense of #1, I feel it may be a more familiar representation of the brand. This is a tricky one.

Anonymous

What makes the building a better brand representation? Do all locations look like that building, or is it the font? Why not use that same font on #2?

companyman

I made a version of #2 using the Trader Joe's font. Just didn't think it looked as good.