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The Kulture Study: CRAVITY 'Now or Never' MV (Patreon)

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2025-01-25 08:10:39
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The Kulture Study: CRAVITY 'Now or Never' MV

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Comments

Andie

I loved this MV as well, it's a perfect blend of all elements without one being too overpowering. And the song is so good. Cravity have really never let me down in terms of music, but this year was special

Sven Lenders

This video is the one they probably paid for with the budget they got from winning RTK. The show is a seperate program now so I don’t think that they will appear on the next Kingdom (also I hope they don’t, not because I don’t like Cravity or something, but I want to see Monsta X on that show, and seeing that Starship won twice/three times already on this show (WJSN, Cravity, Yeoreum on Queendom Puzzle) they might just show up, but they won’t send 2 groups at the same time, MNET won’t allow that) Also this is my guess for Kingdom if it happens: Monsta X TXT/ENHYPEN (one of the two of together like Thecrewone) ZB1 (Obvious) B.A.P/Highlight (older group) Seventeen TREASURE Other guesses Kickflip (If Mama Said blows up) GOT7 Boynextdoor (if TXT/Enhypen don’t join Xikers (they were supposed to be on RTK so maybe …) Kang Daniel/Taemin (solo) NCT127 (partially because Taeyong and Jaehyun are in the army) Special guesses KARD (mixed group) Day6/Onewe/The Rose (band) DearAlice/WAYV (international groups)

Kait Gold

(Didn't mean for this comment to get so long-winded 😅) So Cravity have had a bit of lore involved in concept films/various drops outside of their music videos and never really delved into it in mvs until now or never. This started at their debut that they called "The Hidden Universe," releasing various videos around their first 3 releases . They also have an instagram @the_hidden_universe that is mostly inactive but where they will occasionally post in relation to the story. I'll leave a link to all videos involved (https://youtube.com/playlist?list=PLfmZWQfghBAh_KwRMIPVycALavYQ_USZv&si=GozFROqiRca-ujCM) A main part of the story is that some of the members each have superpowers and are destined to come together as 9. With Now or Never, they really dive into the meaning of "Gravity" in their name (Cravity = Center of Gravity). In the music video, the members are drawn to each other with their own gravity or gravity is acting weird (Minhee's hat, Hyeongjun levitating then falling). Everything with the release of this album seems very planned. The first concept video titled "This is my Asteroid" was put out on September 18, 2024 which was the date mentioned in Now or Never that the asteroid passed by earth, this asteroid was actually real and the concept video was put out with that purpose. This video set the theme for some of their Road to Kingdom performances and heavily influenced themes for their finale stage. Each member had a theme and a corresponding door in that performance that matched their theme in the video. The Now or Never music video also references Interstellar which was actually re-released in movie theaters the same day the music video was dropped.

billie27
>>162417448

Seventeen is definitely too big to go on Kingdom, but I would add to your list maybe TWS and P1Harmony !

Sven Lenders
>>162417448

P1Harmony isn’t that well known in Korea and TWS will only join if Seventeen won’t(1 team per label, but HYBE could do sub-labels)

Sven Lenders
>>162417448

Also some of the members will enlist this year so that might also depend.

Ronie
>>162417448

Monsta X they were already called to the kingdom and didn't accept, so I don't think you can wait for them to go. And Cravity's MV was recorded before the final, I think the prize money will be invested in the next comeback

Sven Lenders
>>162417448

Monsta X denied? That’s weird to me, but maybe it was because they were enlisting?

Emma Ko

When I say you have to check out the b-sides from this release, I truly mean it. I've been following them for YEARS and this comeback came with the BEST songs. "Horizon" is easily in my top 3 Cravity songs.

Alison Renaud

One of my favorite releases from last year and in my top two only second to txt dejavu! Cravity is one of my favorite groups musically. Their b sides are perfection. I never get tired of listening to them on repeat. They are so vocally colorful and unique! Im so proud of them! I cant wait to hear more from them this year and hopefully see them again if they tour!

Stephanie Dockery

I have crazy thing share that Taeyoung is not even consider main dancer of Cravity. The main dancer of Cravity is Allen - who also is main rapper , along with Hyeongjun who is also vocalist , rapper . The lead dancer of group is Serim who also leader , visual and lead rapper, wonjin- who is lead vocalist as well, Taeyoung who is also vocalist !!! That’s why think you love Allen so much cuz he is main dancer and he really amazing talented . He is favorite member after watching the show but Hyeongjun is so cute and he’s also my favorite members .