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Sex sells. That’s advertising 101, and it’s why I want to fuck the Arby’s Mitt so bad it ruins me for human lovers. But there’s a danger in getting too sexy with your advertising, and sometimes the only way to find that line is by hurtling past it at the speed of sound while screaming apologies, the air exploding with your regret long after you’ve disappeared over the horizon.

We are here today to talk about a gum commercial. Maybe that wasn’t clear.

To set the mood we must travel back to the bygone year of 2015. We kept our funk uptown, and identifying the color of dresses was tearing us apart as a nation. Ashton Kutcher was still our best Fuckable Dimwit. It’s a character, of course - the real Ashton Kutcher is actually the fake Liam Neeson -- but we loved his shtick. America always needs a hot guy just barely smart enough so that fucking him won’t count as a crime in every state but Mississippi.

There’s no question Ashton Kutcher is a beautiful man, and for some reason we decided the best use for this walking Roman statue was having him pretend to enjoy the taste of paste on our televisions. We just really liked the idea that, before we could fuck him, we had to settle an internal philosophical debate about whether or not he understood his surroundings well enough to give informed consent.

This is an article about a gum commercial!

We open on an apartment, where our reigning National Fuck Dope is about to get busy with a woman who has settled the moral storm raging inside herself, and now wants to replace that void with reigning National Fuck Dope.

Then a saucy Italian woman chides him from off camera - is he cheating on her? Did he think he could get away with it? Does saucy count as a dad joke if I use it before I show you the Sexy Pizza?

It is so clear nobody at the ad firm thought about this beyond the premise stage. Because something terrible happened here. She’s the only pizza left in the box, and you can see the grease stains that say she didn’t start that way.

Ashton has either devoured the cheesy tits of all nine of her sisters, Attack on Titan-style, or I guess rolled them up and fucked them until they lost their structural integrity, JoJo’s Bizarre Adventure-style.

Because this is a sex thing -- it’s not just a weird design. Sexy Pizza cut in when Ashton was about to get busy. She’s jealous that he’s with another woman.

She demands to be his one and only, but Ashton is having none of it. He-

Oh, hold on.

You were probably worried. I know. But don’t be.

Don’t!

Don’t worry!

I’ve got you - of course they rendered Sexy Pizza’s titty physics, and of course I giffed the bounce of the cheese breasts for you.

Of course!

Ashton doesn’t want to marry a pizza and have little half-pizza, half-Fuck Dope abominations -- that’s how we got Steve Bannon -- so he grabs his Orbit brand gum, and Sexy Pizza shows us one flash of pure terror-

Before she is obliterated totally.

Sorry, sorry! Orbiterated. Jesus, that was close!

There are many troubling questions about this dark world Ashton leapt into, but there is one that rises above all: What poor motherfucker got the call from this ad firm asking him to design pizza with tits?

Some mysteries only the void can answer.

But not this one: It is a riddle I can solve for you today. The Sexy Pizza guy wrote a design bible taking us through every step of the death of his soul. He did it for 20 thumbs up.

I’m familiar with Seanbaby’s work. I know where two of those thumbs come from, but the other 18 shock and sadden me.

Now, since the designer put together this portfolio after the job was completed and his spirit had already been mashed between the uncaring teeth of the universe and spat onto the sidewalk, leaving him a soulless gum husk, he had this to say:

If you run that through Google Translate and set it from Husk to Human, that’s how the hollow spot where a person used to be begs you to destroy it -- not out of hatred for the monster it is, but out of respect for the man it once was.

We are still talking about a gum commercial. It is 20 seconds long.

The Gum Husk then takes us through all of the many variations and refinements he made to Sexy Pizza, so others can recognize the emptying process in themselves before it is too late.

Clearly, nobody comes back from this. The Sexy Pizza is a one-way ticket. There’s no return trip. You’re the Fuckable Food guy from here on out. When Wholly Guacamole contacts you later, asking you to sex up their avocados for an ad campaign, you won’t even have to do it. You’ll just pull out a file you had already.

Anyway, that was it. That was a man’s life.

Comments

Brendan McGinley

Very funny article, but if pizza isn't supposed to be sexual, why do so many people want to keep pineapple out of it?

sissyneck

yes i have had some run-in with mushroom panties myself that time LaRene and i went camping out on the peninsula the first year we were married because my cousin said he saw a bigfoot making a wickerman out there but it rained the whole time so we didn't get out of my army surplus tent that much which was mostly ok (because: still pretty newly wed) but unfortunately a few of LaRene's unmentionables did start growing a certain pizza topping

Christopher Horne

That ‘sexy’ pizza is proof positive that two good things don’t necessarily coalesce into a great one (the PBnJ phenomenon). I haven’t found pizza less sexy since Sean’s last reference to Godek ploughing his pepperoni-engorged wife...

B figgle

Lol, this actually kinda makes me sad for this poor bastard, forever lost to humanity, forever adrift in a sea of fuckable foodstuffs

Chris “Ace” Hendrix

Okay this article needs some kind of content warning: I wasn’t expecting to find food porn today, yet here I am. Now if you’ll excuse me, I have to call Domino’s and breathe heavily into the phone while they describe various toppings. Yeah...spread that sauce...

Talking Alpaca

...I don't want to eat pizza or chew gum anymore.

FancyShark

How dare you, Brockway. Everybody knows Steve Bannon was congealed out of the slurry they wash from the Popeye's chicken fryers.

Gabe

Holy shit, now it's always upsetting day.

1900HOTDOG

Yeah I do mourn for him. I think he should be burned to keep from contaminating the rest of the species, but I'll shed a tear while we do it.

1900HOTDOG

I don't want to look at Ashton Kutcher anymore. We've all lost something important today.

Matthew Harris

This is one of those 1900HOTDOG articles that makes me wonder where the jokes start? This commercial existed, I guess, but was the manual really leaked online? Were the written comments here really part of the design manual? Is Vanessa ever coming back?

DeltaFoxtrot

900 Hot Dog now with twice as much upsetting day. I'm gonna go look at something more wholesome like the Sarazanmai article to wash my brain.

Fatamatician

I do not know what is real.

Thomas m Gallipoli

Fantastic article as always, Brockway, you freaking awesome legend, but it really should have been saved for upsetting day. Of course they animated the jiggle. Of freaking course they did. Thanks very much again and please keep up the great work. Proud to be a Patreon supporter! Money well spent!

Pablo Rodriguez

As someone who has scalded his mouth almost to disintegration with hot pizza many times before, I can't imagine a piece of food I least want to put my dick in than pizza. Also, what's the implication of the commercial? That you want your breath not to smell of pizza before having sex with a lady? Screw that. If the smell of pizza scares her, she can literally go fuck herself.

DeltaFoxtrot

not for nothing but you can find gum shaped like pizza for sale right now on the internet.

PRN

how you going to blame popeyes? that guy's so clearly KFC.

FancyShark

@PRN Popeye's cooks the hatred out of chicken. KFC turns it into slaw. So...yeah, you're right.

PRN

so when you guys go for a pizza you don't ask for a hot slice?

Jeff Orasky

So where on the Kinsey scale would I fall if my favorite food is cold, day-old Chicago deep dish? Asking for a friend.

JimmyTheBlind

Ashton Kutcher 100% knows what crayons taste like.

LyraV

I'd say on par with a Hamburger at 10am with only mayonnaise and pickles.

El Guapo

Restless sleep last night. Dreams of my sexy pizza cum bucket. Her muscular pizza husband comes home early. Spreads ranch all over his pizza tip. Male pizzas are into cuckholding.

Neil Bailey

I hate my eyes

Simon Girthy

wait a second. you don't think that Godek... no, it couldn't be. could it? could it be possible that every time Godek suggested we bring a pizza into our relationship, it wasn't meant to be a greasy ill-advised pregame treat but part of a threesome? did Godek mean for us to talk our significant others into opening our relationship up to a gooey, horny slice of pizza? were we supposed to be fucking the PIZZA this whole time??

Yeyo

The good thing about being gay is that almost all things that are inexplicably and unnecessarily sexy are female and have very little risk of awakening something in me

Bonnybedlam

Thank fuck for ad-free TV streaming that saves me from ever knowing about things like this. Until now. Damn you, Brockway! Damn you to hell!

petertron

This is the worst thing capitalism has inflicted on us.